We
have chosen to analyze the Westin Ottawa Health Club, researching the absurdity
of expensive gyms. In an attempt to collect as much data as possible, we booked
a private tour with a personal trainer. We also spoke with a gym facilitator and collected
information from the Westin Ottawa Health Club website. We examined the
promotion and advertisement of the facility, including the vocabulary to
communicate the importance of a health lifestyle (or lack there of…poolside
beverage service doesn’t equate to a healthy lifestyle.). We also critically
assess the services available, such as personal training and group fitness.
From our
research analysis, we found that despite the abundance of additional features
and the high price of being a member, these facilities offer no additional
health benefits. Individuals could obtain the same physical results by working
out outside, and consequently save a lot of money. We also found that the
additional features offered typically hinder an individual ability to optimize the
amount of weight loss. Poolside food and beverage services, saunas, hot tubs,
steam rooms and sundecks are not exactly activities that one would typically associate with weightloss. However, despite the illogicality of this, expensive
gyms strive on such amenities to entice customers seeking an identity lifestyle
with little work.
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| Are fitness clubs combining both these desires? |
